Five percent of shoppers see nothing. The other ninety‑five see Osmo. The numbers below are the gap between them, checked against Shopify orders.
median lift in margin per shopper across pilot stores.
how long Osmo takes to decide, ninety‑nine percent of the time.
apps collapsed into a single engine.
of pilot merchants renewed after ninety days.
Stores with bigger catalogs and price‑sensitive shoppers see the largest lifts — the engine has more offers to choose from and more kinds of shoppers to tell apart. No vertical in the pilot regressed.
For the first two weeks, Osmo is still figuring out which offers work for which kinds of shoppers. By day fourteen, the best offers pull ahead; by day thirty, the lift is real and statistically defensible on most stores. The five percent who saw nothing stay flat — that’s on purpose, so you can always tell what changed.
We don't report conversion rate, because conversion rate is easy to move with a twenty percent blanket discount and nobody should celebrate that. We report margin per shopper, measured against a five percent permanent holdout that never sees any intervention. The delta is the only thing we pay ourselves on.